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Copyright 2007 Imaginings

WRITER vs. WORDSMITH: WORDPOWER
Research ~ Analysis ~ Writer’s Voice
 

In today’s techno-based world, we all must function as writers occasionally. You may not claim to be a wordsmith, but regardless of skill, you can work conscientiously to present your message succinctly with sequenced organization, strong vocabulary and a lively delivery! Data you may have gained from research and analysis may be remarkable, but remember that their perceived import and relevance depend on more than statistics, grammar, or eye-catching images.  Regardless of style or vehicle of delivery, the impact of a message rests on balancing all the compositional elements!  To ensure making a dynamic statement, recognize how a wordsmith is trained to hone a viable presentation that will immediately engage the reader's eye and mind!

  ~ YOUR PROFESSIONAL WORDSMITH 
         Successful writing requires topical knowledge, often gained from
         focused research and analysis, awareness of comparable subject
         matter AND relevance to the reader or viewer.  How  knowledgeable
         is your target audience?  Will they expect to be educated or entertained? 
         Should they be motivated to action?  The measure of a successful
         wordsmith is the balance of their creativity with an accurate perception
         of their project's goals, as well as their technical skill.  This blend of
         savvy and skill is what energizes mere words and stimulates a reader
         or viewer to absorb the full scope of your message.  And beyond
         increased sales or participation, isn't that the real measure of success
         in any marketing campaign or special event?
        

  ~ TIMING IS ESSENTIAL
        Writers in academia, as well as seasonal trade, focus on content and
        style PLUS time.   Planning for a release of greeting cards, costumes
        and toys is conducted months and years in advance; graduate students
        visualize their thesis becoming a dissertation.  Evaluating both short-
        and long-term potential can yield unforeseen benefits.  Does the current
        project have value beyond a single use?  Might the information be
        resented in a series of sequential pieces, OR, modified to serve multiple
        purposes, locally, regionally or internationally?  may halt your current
        cycle of creativity, remain open to input that can truly enhance your
        next project!

  ~ VISION AND REVISION
   Your investment of time, energy and other resources in research, writing,
   editing, design, and layout justifies a full commitment to excellence. 
   Empower yourself with comprehensive knowledge of a broad picture
   that will inspire individuals working on specific components, thus
   promoting the synergy AND harmony successful ventures demonstrate!  
   As your team moves past isolated perspectives to a think tank inter-
   mingling of images and energy, you will be amazed at the positive and
   rapid results. 

  ~ SUCCESS VIA YOUR RECYCLED PAST 
      Most of us have known the deflating regret that can arrive with a
       project’s completion.  Often, just after the paint has dried or the
       printing deadline has passed, we see how a single element might have
       been enhanced.  Nevertheless, you may find that even flawed work
       may prove to be a positive step toward goals you are only now glimpsing! 
       When you apply the light of reasoned analysis, you can see today’s
       circumstances within an expansive view of potential reality. 

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