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 Successful Advertising Strategies
 

Regardless of the nature of your business, finding new clients and sustaining strong relationships with them should be important elements in your strategic planning as well as your conduct of daily operations.

Attracting business through an individual ad or commercial is only part of the equation in successful promotional strategies.  Remember that providing a positive experience for newcomers and regular visitors to your office, store-front or website is also vital to encouraging a desire to interact with you repeatedly. 

ESTABLISH AND MAINTAIN CORPORATE BRANDING
         ~  Help recognition of your corporate identity by using your logo and slogan
               consistently
         ~  Utilize corporate colors when possible (allowing for differences in print &
               Internet)
         ~  Employ your corporate font plus others that are easily read in hardcopy
               and on-line

SCHEDULE ADVERTISING AND PROMOTION BY THE YEAR 
         ~  Make viable investments to attract new clients and reward established clientele
         ~  Analyze past advertising to determine successful content and design elements
         ~  Seek optimal times and venues to yield measurable results from advertising
         ~  Add a new promo element yearly to enhance community and non-profit
               interaction
           ~  Allow for unexpected promotional opportunities in your annual budget

HARMONIZE ALL PROMOTIONAL MATERIAL AND INFORMATION
         ~  Is the same version of logos utilized on all signage and in all promo materials?
         ~  Do your colors look the same, regardless of placement or the age of the
               material?
         ~  Are all staff employing the same language when describing offerings and
               events?

GROOM FACILITIES (ACTUAL & VIRTUAL) FOR SUCCESS
         ~  Facilities reflecting your industry reinforce a client's positive response to
               advertising
         ~  Signage should mirror all other corporate branding and be maintained to look
               fresh
         ~  Ensure that phone answering and voice messaging are welcoming and helpful
         ~  Establish professional dress and behavior standards that reflect your desired
               image

For further ideas for enhancing self-promotion, please visit the following pages: A Synchronized Image, Broadcast & Print Media Releases and Event Checklist.  

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