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Copyright 2007 Imaginings

EMPOWERing Executive Bios
 (You are welcome to use this information, citing our copyright
and noting http://www.ImaginingsAZ.com as your source.)

  1.    REASONS FOR HAVING A STRONG BIO

         Immediate Need
         ~ Investors are analyzing your organization
         ~ Potential clients are knocking at your door
         ~ You want to ably answer all comers' questions
         ~ Your banker requests a comprehensive business plan
         ~ A stranger will be introducing you at a public event
         ~ National or industry media want to interview you

         Mid-Range Planning
         ~ Eventually you will need a comprehensive business plan
          ~ Your competition launched a blockbuster corporate overview

         Long-Range Planning
         ~ You will become successful and people unknown to you now
                 will want to know about  you then, so it is appropriate to start checking
                 the facts

  2.    REASONS TO AVOID CORPORATE BIOS

          ~ Your name and statistics are never misspelled or misquoted.
          ~ Your primary investors are private in more than  one way,
                and you do NOT want to disclose any information.
          ~ You have no competition and your clients will never ask
                about the organization’s management.
          ~ You don’t need to impress, and don’t care about the gossip
                afloat among staff, local government, financial community,
                your industry OR even your competitors.
          ~ Despite their talent, one or more of your principals
                has inadequate education, training or experience.

 3.    WHEN WILL YOU SEEK A STRONG BIO?

         ~ When you have just been introduced Incorrectly.
         ~  When incorrect data has been published and widely distributed.
           ~ When your sales team needs to proclaim your superiority.
         ~  When someone notices a gap under Management Team in your business plan.
         ~  When you hear falsehoods spread by employees, competitors or potential
               clients. 

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