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     Writer vs. Wordsmith

     Empowering Bios

     Career & Resume Tips

     Tucson Cemeteries II

     Equilibrar La Vida

     A Synchronized Image

     Successful Advertising

     Media Release Samples

     Event Checklist

     Business Values

      Re-Design & Staging

      Event Design & Rentals

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       Floral Artistry

Copyright 2007 Imaginings

A Synchronized Image for Success
Self-Awareness ~ Market Savvy
Customer-Fit Solutions

Seeking effective branding and promotion? Regardless of whether you are a sole proprietor, partnership, international corporation or regional non-profit organization, the elements of successful marketing and promotion are the same.  To hit the bull’s eye most every time, begin by reviewing the basics.  Are your name and logo recognized in your community?  Are you respected within your industry?  Where do you want to be, in a year, five years, upon your retirement?  Next, consider longevity.  Is your organization likely to continue after your leadership?  Might employees or family become partners or owners? Or, will you sell to outsiders?  To move forward you must periodically re-evaluate your overall circumstances AND re-define stepped goals to maximize the benefits of individualized marketing strategies and overall business planning. 

Can you describe your target market?  Consider what will appeal to clients as well as potential buyers of your business.  What will ensure your target market knows your name, logo and slogan?   Shape each promotional material and campaign to meet some aspect of your goals!

~  SYNERGY CAN WORK FOR YOU
     Some experts assert asking questions (as in periodic surveys) can yield unwelcome
     responses.  We propose even negative responses can fortify your sense of purpose
     and indicate a clear direction in image enhancing strategies!  By effectively
     surveying staff, clients, family and friends, as well as past and present clients, you
     may find a fresh view of your image and unexpected ideas for achieving success. 
     Confident in your role as an effective leader, you can establish an air of mutual
     interest as you invite dialogue AND enhance your staff’s sense of identity!

~   DO YOUR HOMEWORK CONSISTENTLY
      Market realities encompass more than the margin of your profit.  Knowing local,
      regional and international standards for your product or service can highlight your
      market niche and provide the information you need to build from.  Further,
      identifying your current client base and balancing it against your desired client base
      can immediately reveal necessary changes in focus and direction.  Also,
      researching optimal suppliers and even competitors, plus associated industries and
      even area businesses often generates fresh ideas for improving your image and
      effectively targeting your most appropriate market.  Successful image enhancement
      even includes examining staffing policies and and every area of daily operations.

      Have you reviewed your values, vision and mission statements recently?  Is your
      business plan comprehensive and incorporating up-to-date statistics?  Is its
      Executive Summary an articulate and compact statement of where you are and
      where you are going?  Does your signage, office and/or store front reflect your
      industry as a whole and your business in particular?  Is there consistency in all your
      printed materials, your day-to-day operational forms, your internal and external
      communication, as well as your internet presence?

~   SEEK SUCCESS IN A RECYCLED PAST
      No one lives in a vacuum.  Even if it is time to sweep clean, taking stock of the
      myriad areas of your business and its operations can yield far more than trash! 
      Remember, you ARE where you are BECAUSE of your past.  Considering what you’ve
      already paid in time, energy and resources, it’s worth reviewing your journey!  The
      numbers alone should bring satisfaction to a company of even modest growth.  As
      you explore a simple growth chart consider the people and activities that
      accompanied each new level of success.  Hopefully you have a scrapbook of
      pictures and samples of evolving logos and stationery to art, advertising campaigns
      and special events.  And from these past successes, you may very well see
      patterns emerge that bear reconsideration!

~   YOUR PROMOTIONAL ROAD MAP
      Having done your homework, you will jumpstart the effectiveness of your image
      consultant.  This means saving time, money, and personal energy if you can
      summarize past promotional successes AND define your preferred design elements. 
      In addition to reviewing the nuts and bolts of your business plan and daily
      operations, establish and maintain a file of potential as well as actual samples of
      design elements and projects.  With a firm sense of who you are, where you and
      where you want to be, your advertising, marketing, public relations and overall
      promotional efforts will be successful and cost-effective!
 

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